Real women. Real impact.

When I first opened the platform up to my network, one of my friends wrote back: "This might be something for my daughter, or for my sister." It was his sister. A woman of seventy-three, living abroad on a small state pension, not much more than that. A free spirit, money was never her topic. If anything, money had always felt like something hard, something you had to struggle for.

What made her curious was a small inheritance coming her way. For the first time she found herself asking a simple, practical question: what could she actually do with it? She'd heard the people around her talk about bitcoin and always kept it at arm's length, a little wary, a little distrustful. But she was curious enough to learn about money.

She went through the whole Money journey largely on her own. When we sat down to reflect at the end, the shift in her was clear, and it had nothing to do with how much money she had. Two things had landed. First, she realised she had options, real ones, that she never knew were hers to consider. Second, she saw that the savings she'd been quietly holding had been losing their value all along. She came out lighter. More confident. Able to talk about money with more confidence.

She doesn't have much financial room, so I invited her onto our Women Empowering Women sponsorship, where each paying member's place funds a free one for a woman who couldn't otherwise join. She said yes without a second's hesitation, and she wanted to keep going. She already had other women in mind, women she was sure would value this too.

She's twenty-nine, and money was the one topic she never wanted to look at. It made her anxious. It was the thing she avoided. She'd been travelling the world, living a little like a nomad, and when I started the platform I thought of her right away. She was excited to join.

Her change is one of the most profound I've seen, and here's what makes it remarkable: she has almost no money to manage yet. What moved her wasn't a portfolio. It was a single exercise, in lesson four, called Find Your Own Number. You work out, honestly, how much you could set aside each month. Maybe it's a positive number. Maybe you discover you're slipping backwards. It doesn't matter, any number is just a starting point, a piece of data about your own life.

For someone who had spent years not looking, looking was the whole thing. She told me that even though she can't invest right now, doing that analysis gave her such peace of mind. For the first time she had a path forward, something she could actually start building on.

Money is genuinely tight for her right now, so I invited her onto our Women Empowering Women sponsorship, where each paying member funds a free place for a woman who couldn't otherwise join. She's continuing her journey on a sponsored seat.

And she's already moving: on her way to a new job and a steady income, ready to start saving, start investing, start building a financial future that finally feels like hers.

For most of her life, she (66 years old) carried a quiet belief: that if you don't come from a wealthy family, you can never become more than what you already are. Wealth was for other people. People who knew more, had more, or simply started somewhere better than she did.

She'd been an entrepreneur most of her life, through the highs of building something of her own and the lows that come with it. Then Covid came, and her business was hit hard, just as her pension was coming into view. Everything she had built suddenly felt fragile, and the worry grew: would she be okay through the years ahead?

She was the first woman ever to join the platform. I had already built the free Bitcoin journey by then, but she, more than anyone, is who inspired me to grow it into what it is today. To me, she was the ideal first user: a sponge who loved the content, always wanted more, and applied what she learned right away. She was the first through every lesson, and her honest feedback shaped the platform itself. When she said "this part needs to go deeper," the guides and extra tools that exist today were built because of her.

But the real change was never a single tool. It was the belief. Wealth stopped feeling like something reserved for other people and started to feel like a possibility for her too. She tells almost everyone about the journey now, one friend got so excited she joined too, and she can't wait to start the children's version with her own grandchildren.

She's sixty-nine, and someone I've known personally for a long time. When I told her about the platform, honestly I wasn't sure it was for her. But she was curious enough to give it a go, and she went all the way through the Money journey.

What happened for her was quiet and deep, and it wasn't about numbers at all. It was about her relationship with money, and the anxiety she'd carried around it. As that anxiety eased, something opened up. She found she could say no. No to the work that didn't energise her, the assignments she'd once have taken on out of a low, background worry about money. That worry loosened its grip, and a kind of freedom came with it.

She's doing the AI journey now, and texted me after just the first week: super inspired, full of ideas for my next book!

It's one of the most profound shifts I've seen. Not more money. Less fear about it, and the freedom that comes with becoming aware of these emotions around money.

She's forty-eight, and her situation is one a lot of women will recognise instantly. She has a good job, on paper she is solid and earns a good salary, but life happens, the cost of living goes up, children reach new milestones with higher costs, a house needs renovations, and suddenly it just all feels more shaky and out of control.

She has a feeling there should be room to save something, if only she could get clear on where her money actually goes. But every month it's the same story: she sets a little aside, then something unexpected comes up with the kids, and it's gone again.

What the journey gave her wasn't more money. It was clarity. A clearer view of her own expenses, more insight into her situation, and with that, a real sense of control over her financial path.

And what changed wasn't her income at all. It's that she can finally see her money clearly, and feel in control of where it goes.

She's forty-five, a director at a bank. When I told her about the platform, one of the first things she said, laughing at herself, was that she'd never really got to grips with core financial topics like investing, even working where she did.

Her husband is an investor. She'd asked him a few times to teach her, and he'd say "yeah, I'll teach you", and somehow they never got round to it. So she decided to take it into her own hands instead.

Nothing about her situation looked like a crisis. An okay income, but a nagging feeling she was spending too much, not building anything, not investing yet. The kind of not-quite-right that's easy to keep putting off when nothing is obviously wrong.

And then she did the part most people never reach. She didn't just learn, she acted. She put money aside. She made her first investment, ever. Not "I'll start one day", but a real first step, actually taken.

For me, that's the whole thing. She understood her options, felt confident enough to act on them, and actually did.

She came to the platform at sixty-three, already comfortable. Financially secure, settled, the last woman you might expect to be changed by any of this. And part of what makes her story one of my favourites is that she and I had never even met. A very good friend of hers, someone she's been close to for more than twenty years, was so excited about her own journey that she brought her in. Our only contact was a single virtual intake.

But somewhere in the lessons she noticed something she hadn't before. She'd been keeping most of her money sitting in savings, and handing almost every other decision to a financial planner. Safe, yes. But not truly in the driver's seat of her own money. The knowledge gave her insight, and the insight moved her to act.

Here's the thing about her: she is the most diligent learner I have. I never have to nudge her, she's always first, every exercise done, every answer filled in. She sends me thoughtful, valuable feedback and passes along extra material she thinks could help, quietly making the platform better for everyone who comes after her.

She's so alive to it all now that she can't wait to share it with her own grown children. She's already expecting her daughter and her son to begin journeys of their own.