Women learn differently. Some want quiet, self-paced discovery. Others grow through community. Some need a customized approach as their financial life becomes more complex. Choose the door that matches how you do the work.
Be Your Own CEO is not a course. It is a transformation platform. The goal isn't to consume content — it's to change behaviour, permanently. That's why every membership is a place where you can keep learning, growing and connecting, for as long as it adds value for you.
Not a course, a platform you grow with. Here's what opens up once you're a member, after you finish the first 4 weeks of your onboarding journey.
Pick up at lesson 5 and go all the way to 10 — where both journeys get deeper and more personal.
Dive into the fascinating world of bitcoin, at your own pace — no prior knowledge needed.
Clear insight into your spending and your own money mix, so you actually see where you stand.
A monthly email with the financial and AI news that actually matters — curated, not noise.

Teach the children in your life the same themes you're learning — guided by Luna & Finn.
The platform keeps growing — and as a member, everything new is included as it lands.
One of the most beautiful things about becoming a member: you give another woman the same chance. For every paid membership, a free Individual place opens for a woman who's ready to do the work and invest her time — but can't quite fund it yet. You can even nominate someone from your own circle; and if you don't have someone in mind, we pass your gift on to a woman who does.
All of it is included in every membership. What changes between the three doors below is simply which kind of partnership feels best to you: the platform itself, your board of fellow women, or the bespoke group where Zanna is right there with you as a fellow traveller.
You know you want to do something with your money, and you want to learn quietly — on your own terms. No deadlines, no group, no pressure. The platform is enough for you.
You go further when you're not alone. You draw energy from other women on the same journey — asking questions, sharing wins, learning from peers. The community is where you find recognition.
You want to start building actively. You want to go deeper into the material, alongside women who are just as engaged as you. Questions beyond the standard journeys, the desire to co-create. You want a direct sparring partner in Zanna.
The whole platform is in every membership. What changes is your preferred partnership.
They're stages on the same journey. One woman starts Individual, gains confidence, joins Shared for the community, moves to Custom when she wants to learn and build faster and more intensively. Another arrives in Custom for an intense season of building, then moves to Shared once her foundation is set. Move between doors as your needs change — the platform meets you wherever you are. You're never locked in — once you've gotten everything you need from the platform, you simply cancel.
The most important business you will ever run is your life.
Before you can check out, create your free account — or sign back in if you already have one. We'll bring you right back here to finish.